Greeting La Esperanza visitors warmly with a wide smile and a friendly pat on the back, Francisco Morales is happy to talk about the coffees he has spent a lifetime cultivating in Guatemala.
Francisco began his career in coffee at age 15, when he started selecting coffee seeds and started planting in his nursery for his first small lot by the road. He faced many challenges over the years, but has grown his lot sizes and increased quality over time. In the year 2000 for example, prices dropped drastically. He bought neighbouring land to increase production, and over the years has been able to provide for his family. He has 7 daughters and 20 grandchildren!
Located in El Coyegual, La Esperanza is an incredible farm. The coffee’s characteristics are a fruit forward, balanced cup. His lots are manicured and his trees are well taken care of. His family home sits across the valley from his farm and you can gaze over his entire estate from his drying patios.